Who We Are

Qualifying in 2015, Chiara is one half of Naturally Happy Families based in Chelmsford & Witham, Essex. She runs a Sling Library, a Carrying Consultancy and Dance-Sling Classes. She also retails a successful line of clothing for carrying professionals. Chiara specialises in messaging, authenticity, finding your voice, marketing, aesthetics, and eco-businesses.
Based in Worthing, Lysanne has been running her business MotherRucker Carrying Consultancy since November 2016. Her business is well established with people travelling from all over Sussex to come and visit her dedicated Studio. Lysanne specialises in retail, online booking systems, spreadsheets, data analysis, marketing, premises and lots more.
Zoë started The Sling Consultancy in 2016 to run alongside the popular Dorking NCT Sling Library she set up in 2012. She earned a first for her degree in Psychology and loves delving into the latest scientific research and linking it with the babywearing industry. Zoë specialises in mindset, psychology, NCT guidelines, visual merchandising, KPIs, retail and lots more.

Brilliant Babywearing Business was founded in 2018 by Chiara Evans, Lysanne Skinner and Zoe Woodman.  They wanted to transform the babywearing industry and help other sling libraries and carrying consultants to make their businesses sustainable and profitable.


They wanted to create a safe and supportive space where business basics were taught, marketing and design skills were developed and mindsets reconstructed.


They started with an initial cohort of 30 participants and had a waiting list!  This expanded to 50 participants for the following year.


In June 2019 they exhibited at The Wrap Show in London.


March 2020 saw the first BBB VIP retreat at a Luxury Hotel & Spa in the Midlands.